hi! I'm Lauren
I'm a mom of two living in Southern California, and I've spent nearly two decades in health, wellness, and natural skincare.
I watched as the industry took adult products, adult actives, and the adult marketing playbook, and pointed all of it at nine-year-olds.
Growing up, I destroyed my skin with apricot scrub. Nobody taught me the importance of self care, and I paid for it later. I wanted something different for my daughter: the idea that taking care of yourself is a good thing, and that it has nothing to do with fixing yourself.
So I built what I wanted to be able to hand her.
designed with her in mind. gentle skincare for tweens 9+
our core values
kid first
We're here for the whole kid, not just her skin. Not quite a teen, not quite a kid: these are the years when skin is starting to need care and confidence is starting to need protecting.
safe is our baseline
Two things, neither are optional. What's in the bottle: gentle, researched, right for young skin. And what comes out of our mouths: messaging as clean as the formula.
on your side
These are the same years the parent-kid bond gets tested. Most of the industry wedges itself into that gap. We want to help foster that relationship, not get between it.
touch grass
A good day happens outside. Fresh air, movement, laughter, the people you love. That does as much for a kid as anything in a bottle, and we'll always point her toward it.
you've got enough to figure out. this isn't one of them.
MALOA means today was a good day
It's a word we created to hold a feeling. The one you get after a day outside, spent with people you love.
For her, a good day looks like dirt on her knees, sunkissed cheeks, and sweaty hair.
For you, a good day is quieter. It's her coming home for movie night, or hearing her laugh from the other room. It's being the one she comes to with questions instead of the internet.
We can't put that in a bottle, and we're not going to pretend we can. But we know which days matter, and we won't make anything that gets in your way.
what makes MALOA different
if you've been staring at the skincare aisle trying to figure out what's actually okay to say yes to, we made you a cheat sheet. Here's what we do on purpose, and what we leave out on purpose
about that phenoxyethanol row. it's a preservative you'll find in a surprising amount of "clean" tween skincare. we skip it and preserve our formulas gently instead. one less thing for you to have to google.
MALOA at a glace
MALOA Skincare is a skincare brand for tweens ages 9 to 13, founded by Lauren Wilson and based in Southern California. The name means "today was a good day."
four products (Jelly Face Cleanser, Triple Cloud Face Moisturizer, Cucumber Splash Face Mist, and Pom Perfect Lip Balm) and three sets (The Good Day Set, Rinse and Repeat, and The Anywhere Set).
our ingredients are rated 1 or 2 in the EWG Skin Deep database. All products are vegan, cruelty-free, and made in the USA.
retinoids, AHAs, BHAs, benzoyl peroxide, synthetic fragrance, added dyes, sulfates, parabens, phthalates, phenoxyethanol, and PFAS.
the clean ingredient standards at Sephora, Ulta, Credo, and Whole Foods.
no before-and-afters, no "fix this" messaging, and no marketing that sells a kid on her own insecurity.
$20 to $33 for single products, $63 to $111 for sets.