hi! I'm Lauren, founder of MALOA
I'm a mom of two, based in Los Angeles, and have spent nearly two decades working in health, wellness, and natural skincare.
From the inside, I watched as the industry started to sell adult products to younger and younger kids. Not only using the same ingredients, but also using the same marketing playbook.
And I started to worry about how this industry would impact my own daughter.
So instead of waiting, I decided to build something I actually felt good about: skincare and messaging that's made for where kids actually are, not where the industry wants them to be.
kid first
Not quite a teen, not quite a kid. We make skincare for the years in between. When skin is just starting to need care, and confidence is just starting to need protecting.
safe is our baseline
Safe means gentle, researched, and appropriate for young skin. In the ingredients we choose and the messages we send.
made for real life
In a category that profits off insecurity, we don't. We're not selling better skin. We're selling the confidence to stop thinking about it and go live your life.
you've got enough to worry about. skincare shouldn't be one of them.
MALOA means today was a good day
It's a word we created to hold a feeling. The one you get after a day outside, spent with people you love.
That's what we're building toward. The belief that healthy skin starts with how you live not how you look.