Maloa skincare products on a bathroom counter with a sink and plant in the background

you tried it, now get the whole routine

And because you tried it first, take 15% your first full size order.

Use code: GOODDAY15 at checkout

shop the full size
dear mom,

dear mom,

MALOA started because tween skincare had two problems, not one.

The formulas were built for adult skin and shrunk down. And the marketing was built to make kids feel like there was something about them that needed fixing.

We were not willing to solve one and ignore the other.

what you can expect

Products specifically formulated for skin as young as 9

No retinol, no acids, none of the actives kids don't need and shouldn't have

Formulated to meet the clean standards of Sephora, Ulta, Credo and Whole Foods

Formulated with ingredients rated 1-2 in the EWG Skin Deep Database

Are vegan, cruelty-free, made in the USA

Tested with real families before it went anywhere near a shelf

Nothing in our marketing mentions flaws, fixing, or before-and-after.

ready for the full set?

ready for the full set?

Use code GOODDAY15 at checkout for 15% your first full size order!

MALOA means today was a good day

And that's the whole point

shop full size
not ready yet? that's ok

not ready yet? that's ok

Grab our parent guide for free. It's called "How to Talk to Your Tween About Skincare Without Making it Weird".

This is a challenging time to navigate. She's not yet an adult, but no longer a child. You have a lot of decisions to make. We don't want skincare to be a hard one.

get my free guide